Turning a negative into a positive. How one couple had to start from scratch to achieve their dream.
Although the names Julie Ganong and Alan Mons may not ring an immediate bell they are the faces behind Newburyport’s Chococoa Baking Company, a bakery that specializes in the world of whoopie pies. Anyone that has been to this tiny shop knows that these owners know their whoopie. With flavors ranging from classic chocolate and vanilla to espresso or raspberry cream it is a must-see spot when venturing through the North Shore. But, what many people do not know, is that this duo had to turn a negative into a positive in order to create their dream.
CNN Money recently reported that this brilliant decision to start a bakery came to life after both Mons and Ganong were laid off in 2008. Jobless and seeking work in an unforgiving economy wasn’t the easiest task, but Mons saw it as an opportunity to get back to his culinary roots. A former restaurant manager and line cook, Mons jumped at the idea to start a business which specialized in mini versions of whoopie pies-an idea that stemmed from Ganong who used to bake them with her grandmother. After leasing out a bakery in Newburyport it was clear that this business was going to need the full attention of both Ganong and Mons if they wanted it to be successful.
The hard work and time the couple put into the shop has paid off visually, but not literally. With their previous jobs the couple earned $160,000, however in 2011 they saw only 10% of that. In any instance this may seem frustrating, but Ganong and Mons have not let a number dampen their spirits. They can only predict positive things for 2012 and in time their dream will taste ever-so-sweet.