Known for its expert staff, assortment of quality wines at great prices and innovative wine-purchasing experience, The Wine ConneXtion, located in North Andover, MA, has undergone a full brand re-fresh, including a new logo and new store look, and invites loyal guests and new visitors to celebrate the grand re-opening on Saturday, September 9, 2017 from 1:00 p.m. to 5:00 p.m.
During the re-opening celebration, guests are invited to socialize and experience the newly renovated store. Beginning at 2:00 p.m., BBQ champion, cookbook author, and celebrity chef Andy Husbands of The Smoke Shop, Tremont 647, and Sister Sorel will sample complimentary BBQ bites paired with rustic reds and classic American bourbons. Guests will also have the opportunity to purchase a signed copy of his newest cookbook: Pitmaster: Recipes, Techniques, and Barbecue Wisdom. To top off the celebration, The Wine ConneXtion is giving two lucky spirit enthusiasts the chance to win a trip to Bourbon Country, including a once-in-a-lifetime adventure on the Kentucky Bourbon Trail®.
Beyond a stunning new look that blends locally sourced reclaimed materials and modern technology, The Wine ConneXtion’s recent renovation includes the installation of the all new “tasting station” which provides over 24 wines on tap for tasting prior to purchase, including four designated to top-notch wines personally sourced by the expert staff at the Wine ConneXtion, an all-new Wine Bar for celebrity chef and wine maker tastings each Saturday and a BackRoom featuring beloved four taps for rotating spirits and a collection of traditional and unique domestic and imported spirits. Additional changes to the Wine ConneXtion experience will be coming to the North Andover location this Fall, including the “CAPS” system or “Call ahead purchase system” where customers can call ahead to order and have their wine prepped and ready for pick-up at a designated parking area as well as an exclusive curation program for customers where the expert staff will build a portfolio of fine wines and spirits with the ability to source any desired products from around the world. Customers can also expect additional programming featuring artisan food products for purchase and book tour stop offs, culinary demos and appearances by beloved chefs, wine makers, farmers and more!
“We’re thrilled to show off our newly renovated store to our most loyal fans and welcome newcomers to experience The Wine ConneXtion and all we have to offer,” says Sam Messina, Co-Owner and Wine Director. “Despite our look, our core values are still the most important to us, which includes creating an innovative and premier shopping destination for everyday wine drinkers and collectors alike.”
Hell’s Kitchen contestant and James Beard semi-finalist, Andy Husbands began developing his own unique style of cooking upon opening Tremont 647 in the 1990’s. His latest culinary venture, The Smoke Shop, opened in 2016 and has received accolades near and far for his modern competition-style barbecue. Named Massachusetts Restaurant Association’s Chef of the Year in 2014, Andy has been recognized by Boston Magazine, Stuff Magazine, the National Pork Council, and Wine and is internationally-recognized for his BBQ team IQUE BBQ, who became the first New England team to win the World Champions of BBQ title in 2009 at the Jack Daniels World Championship in Tennessee.