Northshore Mall, a Simon mall located in Peabody, MA, announced today that Crumbs Bake Shop, Motherhood Maternity® and Sleep Number® by Select Comfort are now open, and the mall will soon welcome The Art of Shaving and Zumiez. In addition to these new stores and openings, Build A Bear Workshop® is relocating within the mall and unveiling a new, high-tech Build A Bear Workshop concept.
“These new additions are what north shore area shoppers are looking for,” said Cynthia Kernan, Leasing Representative at Simon Property Group. “We continue our position as a premier shopping destination that offers something for everyone in a full assortment of dining, fashions and services,” he added.
Crumbs Bake Shop, Now Open
Crumbs Bake Shop first opened its doors in 2003 on the Upper West Side of Manhattan. Crumbs’ menu is an irresistible blend of comfort-oriented classics and elegant baked goods, but the specialty of the house is the Crumbs signature size cupcakes. With more than 50 varieties baked fresh daily and a new cupcake of the week every Monday, each Crumbs Bake Shop offers something delicious for everyone. The Crumbs Bake Shop kiosk is located outside of Gap.
Motherhood Maternity, Now Open
Motherhood Maternity offers fashionable maternity clothing to make pregnant women look and feel good. This is a one stop shop for everything stylish for moms-to-be within a budget. It’s affordable maternity fashion for all nine months and beyond.  Visit Motherhood Maternity on the Lower Level in the Nordstrom Wing.
Sleep Number® by Select Comfort, Now Open
Sleep Number’s mission is to improve lives by individualizing sleep experiences. The focus is on the sleeper and sleep solutions that cater to each person’s own needs. Sleep Number provides innovative products designed to help sleep at one’s very best.  The Sleep Number store is located on the mall’s exterior next to Joe’s American Bar & Grill.
The Art of Shaving, Opening in May
The Art of Shaving provides a variety of skin and facial products for men to achieve the perfect shave. Using a philosophy and ingredients creates an innovative path to the optimal shaving performance. Today, The Art of Shaving has become the best-selling men’s brand at high-end department stores and their own stores can be found in over 66 locations nationwide.  The store will be located across from Starbucks.
Zumiez, Opening in June
Zumiez provides cutting edge clothing, footwear, accessories, DVD’s and hard goods for skate and snow for men, women and children with active lifestyles. Zumiez supports the skate and snow industries and its customers who love each. Zumiez will be located near Guest Services.
Build-A-Bear Workshop®, Opening a New Concept Store in May – Grand Opening May 10th
Build-A-Bear Workshop, the interactive entertainment retailer of customized stuffed animals, has created a newly imagined store design that merges the love of a teddy bear with the best of digital technology. The updated store allows Guests of all ages to personalize the bear-making process and offers them a different experience each time they visit. While the Build-A-Bear Workshop signature process remains at its core, Guests who visit the new store will see noticeable changes to the company’s trademarked stuffed animal-making experience.