With summer approaching and fitness on the minds of people across the nation, Grubhub, the nation’s leading takeout marketplace, today announced the results of a study of the most popular healthy eating plans in the United States. Results from this study showed significant differences in healthy eating preferences between genders, as well as cities.
Some key takeaways from the study include:
Paleo reigns supreme: Eating “paleo” is the most popular healthy eating choice across the nation. Paleo orders increased by 370 percent in 2016.
Seattle residents love food choice (but not gluten!): Seattle residents order food tailored to specific eating plans more than any other major city in the country. Within this health-conscious city, the most popular eating plan is a gluten-free diet — ordering dishes that fall within this category 367 percent more than the rest of the nation.
Men and women just can’t agree…on food: Fitness-conscious males are most likely to eat a low-fat diet, while females favor a juice cleanse.
“Grubhub works hard to bring the broadest, best set of restaurant choice to millions of hungry people,” said Barbara Martin Coppola, Grubhub’s CMO. “Our vast restaurant network offers a variety of choice that means it’s just as convenient to order low-fat, vegan food for lunch as it is to place a pizza or cupcake order for an office party! So whether our diners are eating a paleo, raw food or gluten-free diet — or treating themselves to ice cream — we’re there to fuel their bodies and souls.”
Methodology:
Grubhub analyzed orders related to the most popular healthy eating plans in the United States: paleo, raw, juice cleanse, vegan, gluten-free, low-fat, Mediterranean and keto diets. Using a combination of dietary tags and a deep-dive into foods that align with specific eating plans, Grubhub analyzed order data from Jan. 1 to Dec. 31, 2016. In doing so, Grubhub data analysts ranked the most popular eating plans across the nation, as well as the preferred plans by city and gender.
Data Findings Include:
Most Popular Eating Plans Nationwide:
Paleo — 370 percent increase in orders in 2016 vs. the year prior
Raw — 92 percent increase in orders in 2016 vs. the year prior
Juice cleanse — 89 percent increase in orders in 2016 vs. the year prior
Vegan — 58 percent increase in orders in 2016 vs. the year prior
Gluten-free — 35 percent increase in orders in 2016 vs. the year prior
Low-fat — 21 percent increase in orders in 2016 vs. the year prior
Mediterranean — 7 percent increase in orders in 2016 vs. the year prior
Keto — 5 percent increase in orders in 2016 vs. the year prior
Top 10 Major Cities Participating in Popular Eating Plans:
Seattle — orders 309 percent more foods related to popular eating plans vs. the of the nation
Portland, Ore. — orders 154 percent more foods related to popular eating plans vs. the of the nation
Dallas — orders 140 percent more foods related to popular eating plans vs. the of the nation
Chicago — orders 94 percent more foods related to popular eating plans vs. the of the nation
San Francisco — orders 74 percent more foods related to popular eating plans vs. the of the nation
Los Angeles — orders 66 percent more foods related to popular eating plans vs. the of the nation
St. Louis — orders 53 percent more foods related to popular eating plans vs. the of the nation
Austin, Texas — orders 44 percent more foods related to popular eating plans vs. the of the nation
Las Vegas — orders 27 percent more foods related to popular eating plans vs. the of the nation
San Diego — orders 22 percent more foods related to popular eating plans vs. the of the nation
Most Popular Eating Plans in Major Cities:
Miami — juice cleanse
San Jose, Calif. — vegan
Seattle — gluten-free
Dallas — paleo
Houston — paleo
Austin, Texas — paleo
Phoenix — gluten-free
Minneapolis — gluten-free
Portland, Ore. — gluten-free
Las Vegas — vegan
St. Louis — gluten-free
Nashville, Tenn. — juice cleanse
San Diego — vegan
Atlanta — gluten-free
Los Angeles — vegan
San Francisco — low-fat
Boston — low-fat
Chicago — vegan
New York City — low-fat
Philadelphia — paleo
Key Differences Between Male and Female Eating Plans:
Paleo — ordered 19 percent more by females than males
Raw — ordered 34 percent more by females than males
Juice cleanse — ordered 43 percent more by females than males
Vegan — ordered 23 percent more by females than males
Gluten-free — ordered 23 percent more by females than males
Low-fat — ordered 17 percent more by females than males
Mediterranean — ordered 22 percent more by females than males
Keto — ordered 16 percent more by females than males
Gender Breakdown of Eating Plans by Major City:
Seattle
Low-fat — most popular for females
Keto — most popular for males
Portland, Ore.
Low-fat — most popular for females
Vegan — most popular for males
Dallas
Low-fat — most popular for females
Raw — most popular for males
Chicago
Raw — most popular for females
Low-fat — most popular for males
San Francisco
Raw — most popular for females
Low-fat — most popular for males