Salem’s So Sweet 2025

Returning for its 22nd year, Salem’s So Sweet brings a weekend of chocolate, ice sculptures, Valentine’s Day shopping, and wintry fun to Witch City. The event starts with a kickoff party and late-night shopping downtown on Friday, February 7, and the ice sculptures are illuminated on the nights of the 7th and 8th. And if you’re not around for shopping on the 7th, head out shopping on Saturday and Sunday to do the Chocolate Hearts Challenge—a scavenger hunt that’ll win you prizes and sweet treats. You’ll find plenty of other treats and deals at local businesses throughout the weekend, too, and don’t forget to pop into one (or more) of Salem’s many sweet shops.